Learn how to start and launch your own hair care or skin care line by reading this post. This is a case study on how the beauty brand, RMC Beauty, was launched and how $300 was made in its first week of sales.
Firstly, I have been creating my own hair care products for years, as that was done by both my mother and grandmother. Also, I have been known to have thick and long hair, but there were a few years since 11th grade, where that was not the case, due to hair breakage from chemical perms and Polycystic Ovarian Syndrome. It wasn’t until 2007, that I fully committed to leave chemical perms alone, as that was the year that I gave birth. I became more knowledgeable about what I was putting on my skin. After giving birth, I decided to start a birth control regimen, and unbeknownst to me, that would be a regrettable decision, as I developed melasma on my face.
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First thing to note is that, this particular brand was started by addressing a problem, and experimenting on how to fix the problem. My first course of action was to seek professional treatment, but that did not fix my skin issues. I did both laser treatments and chemical treatments, which broke my face out more. Out of frustration, all that I knew that was left, was attempting to try natural products, as I have tried other professional products with harsh chemicals.
TIME TO BUILD THE SITE
First, I followed the advice given in my article of how to start a business for less than $100. Next step was for me to design my site and I decided to start with Shopify. Using Shopify was an easy decision, as I have designed plenty of other stores with their platform. I went through and bought a domain and designed the site with a premium theme, and ended up after the site that was fully completed. After completing my site, I then went and completed another site, using SiteGround so I can use the WordPress platform, simply because I like the blogging platform much better on WordPress in comparison to Shopify. However, if I wasn’t going to have a blog on my site, I would have stayed with Shopify.
- The first thing was that I knew which product I was going to sell.
- Next, I chose a website theme that I knew would fit my products and brand.
- Then, I chose a platform that fit my needs.
MAKING MY PRODUCTS
First rule to making the products was finding suppliers that had all the natural ingredients that I would need. Check out this list if you are venturing into starting your own beauty products.
- Lotion Crafter
- Making Cosmetics
- Ingredients to Die For
- Bulk Apothecary
- Formulator Sample Shop
- Oslove Organics
- Wholesale Supplies
Each supplier has a variety of ingredients, and you will find yourself having to order ingredients from various places. The other suppliers you will need are for your bottles and packaging.
Formulate Your Products
The next step is to finalize your product recipe. You want to determine the size of your batch and the percent of each ingredient. This is where your math skills come into play, as you need to make sure that your ingredients are in harmony with each other. For example, my hair butter product, does not have any water in it, so therefore I don’t need to put a preservative in it. However, to make it, I know that I cannot add the essential oils while the butters are heating up, as that will cause those oils to lose their integrity. A free and useful tool, is to use the batch size calculator from Wholesale Supplies.
This is also where you will have trial and error, if you are formulating something new. Budget for mistakes and experimentation. However, if you have a recipe that you have been using, then that can work in your favor. It is worth noting, that testing of your products should probably be done if you are promoting it fixing an issue. For example, I promote my hair growth oil, as I used it over a year on my fiance to help him regrow his hair. This will eventually help with your social proof.
This took a good chunk of my time, as watching multiple YouTube videos, I didn’t see how I was going to afford paying for labels for each product. I decided to print my own labels using my printer. I went to Staples, bought a few packs of Avery Labels. It was simple to just go to Avery’s site, and design from their template library. You can also go to Etsy, and search for “label template cosmetics” and purchase a very low cost, en editable product label that is professional and compliant.
SEO Time and Take Product Photos
Now that you have a shell of a site, it is time to input your product descriptions, and product photos. Let’s start with product descriptions and making sure that it ranks high in Search Engine Optimization (SEO). The keywords that you use to name and describe your product, will determine the success of your organic traffic. These three tools will help you to find the keywords that you should use for your product’s names and descriptions.
For taking pictures of your products, you can invest in a light box, circle lamp, and a good camera. Your cell phone will suffice. Once you take your photos, you can use a photo editing software such as:
My personal favorite is Canva, as it is a all in one stop shop for me. You can design your logo, social media graphics, edit photos, remove background from photos, and more. Canva also has stock photos available if you want to use them for website design and social media posts.
Now you have your site designed, or you have used my design services to do so, and you are almost ready to launch, but need to decide on how to ship your products. E-commerce platforms such as Shopify or Woocommerce (an e-commerce plugin on WordPress), have plugins/apps that you can download to help you with shipping. I recommend ShipStation as it has been really easy and helpful to use them to ship my products.
You can grab a pack of Avery shipping labels, and print your labels from your printer. As your orders come in, you will just go to your ShipStation account, that is linked to your e-commerce platform, and click on the order that you are working on. You can then choose which carrier you will use such as USPS or UPS.
Building A Following on social media
Now you are almost ready to launch. At this point, you can enlist the help of friends and family to demo your products for you, so that you can have pictures for your social media. The best way to get followers is to invite everyone on your on personal friends list. The best way to get an organic following is by using great SEO for your products, and by using the correct hashtags on social media.
There are strategies to using the right hashtags, and you want to use hashtags that are relevant. The tools below can help with hashtags:
The key to success is constantly posting content. You want to start searching for the best times to post by analyzing your posts on social media. Instagram, Facebook, Pinterest, and etc, all have insights that help you to perfect your posting. If you need help in gaining both organic and bot followers, click below to download my Ultimate Social Media Growth List.
Social Media Growth Tools Vendor ListProduct on sale
Time to Launch
Look at you for getting this far! It is time to launch your business. At this point, many people will build up anxiety and fret over everything. I want you to keep in mind that you will make changes as you go. No launch is perfect. You can enjoy the journey of entrepreneurship. To help you organize your thoughts, I want to give you this completely FREE Business Launch Checklist, to help you organize your thoughts. You do not have to do everything on this list, but you can achieve what’s on the list as you go.
Business Launch ChecklistProduct on sale
Whatever business you choose from launching a beauty brand, starting a t-shirt business, starting a drop ship business, retail business or etc., just get started. Just launch and fix along the way.